Brand Quotations | Page 9

We're riding a paradigm shift in how people buy and sell goods, and we need a media services company with a cutting-edge, fresh approach to effectively reaching the consumer. We selected Palisades Media Group because their direct marketing approach combines creative solutions and the strategic thinking of brand marketing, with the added value of partnership marketing and immediate gratification of direct sales. Their expertise will be an integral part of our cutting edge business.

PG Exhibits has done amazing work for Gates Corporation. I know Rod personally and it's an honor to work with someone so talented. He's an expert at bringing vision and a company's brand to life.

Phil's leadership, creativity and proven ability to build brands make him the ideal candidate to lead the games piece of our recently consolidated North American toy and game segment. We are thrilled to welcome Phil back into the Hasbro fold leading this very important part of our business.

People won't just buy bundles for the sake of convenience. They will favor the brands they trust, but they will also want to know they're getting the best services available.

The exposure is terrific. It's great brand identity for the school.

The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.

The face that presents the news is in a sense the brand of the news.

The problem with three brands is there's one too many. Mercury has no place in Ford's corporate line-up anymore.

The problem with those three brands is there's one too many. Mercury has no place in the North American market or in Ford's corporate lineup anymore.

We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.