Branding Quotations | Page 2

A great brand is a story that never stops unfolding.

TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'

If your business is not a brand, it's a commodity.

If you are not a brand, you are a commodity.

Personal branding is about figuring who you are and what turns you on and then monetising it

In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

Customers must recognize that you stand for something.