Dali Quotations

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

Dali is like a man who hesitates between talent and genius, or, as one might once have said, between vice and virtue.