It isn't what a picture is of, it is what it is about.
A lily or a rose never pretends, and its beauty is that it is what it is.
Beauty is not the cause of something, it is what it is.
It is what it is. But, it will be what you make it.
It is what it is. You are what you it. There are no mistakes.
It's not necessarily what a family is typically supposed to look like. But it is what it is. It's about a connection and bond that everyone can identify with.
It is what it is, and it ain't nothin' else... Everything is clearly, openly, plainly delivered.
When you go out to Hollywood, it's like, "Here's the book. It is what it is. It'll always stay the same."