The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
He was ever precise in promise-keeping.
Those who promise us paradise on earth never produced anything but a hell.
Breach of promise is a base surrender of truth.
The politician's promises of yesterday are the taxes of today.
Deliver more than you promise.
Everyone's a millionaire where promises are concerned.
Promises are the uniquely human way of ordering the future.
Promise is most given when the least is said.