Thanks to social media like Facebook, Twitter and Goodreads, I can easily reach out to so many people. Being a writer gives me the added bonus of a targeted audience: readers, who enjoy targeted 'prizes' for participation in fundraisers - books and other neat promo items.
I worked with AXE Hair to do a promo shoot for the ESPYs and ESPN - it's all about having girl-approved hair. They have a newer product out there with the hair stuff - shampoo, conditioner and all the styling products that they have.
I hate the whole 'record your album, do your promo campaign, have a year off to write another album' pattern. As an artist, you should keep creating as much as you possibly can.
I used to do promo work, where you would be paid not very much to stand in the street for a very long time endorsing a product that you'd either A, never heard of, or B, didn't like.
They are effectively going to get several minutes worth of return, not including promo time, for the supply of the goods.
It's kind of hard (for bands) to get into bars. You can't just walk in anymore. They need a demo CD and promo package.
Before the 'Fast & Furious' promo in Manila, I went on a vacation in the Philippines 10 years earlier. I loved it. My 'Miss Saigon' friends showed me around.
The entire season, the show had never been aired for more than three weeks. You can't get an audience that way. They would never promo the show for the next week.
Accuse a person of breaking all Ten Commandments, and you've written the promo blurb for the dust cover of his tell-all memoir.