It's funny how the hippies and the punks tried to get rid of the conservatives, but they always seem to get the upper hand in the end.
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
In the absence of evidence to the contrary, always assume you have the upper hand.