The explosion of online video ... has heightened the need for an effective, user-friendly search engine to help users find their favorite topics.
Our whole premise is you have to be able to search inside the audio.
It's like trying to judge a book from its cover.
We really think a lot of content will move to this format, and while that happens, the move to monetize it will be critical.
Speech-to-text is not perfect, but by providing as much result as possible, you can assess whether it's a relevant or irrelevant result.