Alfredo Alonso Quotations

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish,

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

When the population is over 40 million, people take notice, including advertisers and broadcasters.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group.

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.

You don't have to pay a monthly subscription.

The driver is the population continues to grow -- with more than 40 million Hispanics. As a broadcaster, Clear Channel made a decision this was a definite growth opportunity.