Arthur Charles Nielsen, Sr.was an American market analyst who founded the ACNielsen company... (wikipedia)
Be influenced by nothing but your clients' interests. Tell them the truth.
Leave no stone unturned to help your clients realize maximum profits from their investment.
Keep the problems of clients and prospects confidential. Divulge information only with their consent.
Give your clients the earliest delivery consistent with quality - whatever the inconvenience to us.
Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.
Watch every detail that affects the accuracy of your work.
Employ every economy consistent with thoroughness, accuracy and reliability.
The price of light is less than the cost of darkness.