Brent Dewar Quotations

When I came into the job, what I realized is although we were being very efficient in our spend, we weren't being as effective as we needed to be.

GM continues to demonstrate bold and innovative leadership in products and technology. On these fronts and more, GM is truly on a roll.

Every country has its core product, ... In this country the full-size pickup is the big dog.

Additional competitors to a market place is something we're used to, ... It's a lot easier to defend a segment than to make conquests. That's true for us and for our competitors.

Avalanche created the segment and it continues to dominate it. In 2007, the original gets even better.

You're going to see G.M.'s incentive spending going down quite a bit. It's a paradigm shift.

As we go market to market and they are more 'on channel' than not, we'll be able to build the right models. This will lead to huge efficiency of product.

It's all about screens and digital space. I want to follow my customer. The advantage today is that we can do it.

In high-cost metro markets where land is scarce, you'll see them come together in three different showrooms with common service. It's much more efficient to do it that way.

Incentives are still going to pay a big role in the total value promise. We're still going to be creative and aggressive in the market.

All of these vehicles provide game-changing design, innovative features and tremendous commitment to quality and technology. 'An American Revolution' is about our confidence to produce imaginative, dependable products and compete with the best in the world.