Casey Alexanderis the head coach of the men's basketball team at Lipscomb University. He previously served as head coach at Stetson University... (wikipedia)
It is beneficial for them to do this. There is no question that they are working hard and having some success.
If you were going to acquire Callaway, the best time to do it is when the executive suite is vacant.
The game is difficult, expensive and requires an extensive time commitment. Facilities are hostile to the newcomer and other participants are hostile to the newcomer. If you're bombarded by hostility in your first year of playing the game, you'll go bowling.