We built a model based on all the different things they're browsing to predict what should be the content of the message.
For instance, we show holiday images with the kids using the portable camera and the printer. We show them having fun and being able to print their pictures, and the simplicity of how it all works together.
We did reminder emails for sales campaigns we had sent via email. They were dirt cheap, not a lot of work, and increased conversions by 50%.
The key seasons are the key seasons, but there are subtleties within them.
There are some people more comfortable shopping through an online catalog. It only costs us a few thousand dollars each time and the sales we see mean a fantastic ROI.
We got a 25% increase in conversion and an increase in average order value when we sent them to a page that included more products.
