Charlotte Murray Curtis (December 19, 1928 – April 16, 1987) was an American journalist, columnist and editor at The New York Times. (wikipedia)
The new, young, chic and acquisitive rich, the restless young Europeans and the beautiful people still flit from Palm Beach's polo fields to Newport's yachts with refueling stops at Gucci, Yves Saint Laurent and Tiffany.
The nearest we have to a Henry James or an Edith Wharton of the East Coast's Wasp upper classes.
His venture sounds like a banana peel awaiting its victim.