Dan Stark
Dan Stark
challenge devoted events excited extremely fans filled following forward grand holiday looking marie million nascar peanuts race return serving special town weekend
We're extremely excited about this year's race, especially with more than 50 million devoted fans following the NASCAR Busch Series. This year, we've got a lot going on with Lisa Marie Presley serving as grand marshal, the return of the Sam's Town Challenge as well as the special PEANUTS car in anticipation for the holiday season. We're looking forward to a race weekend filled with events the fans can really enjoy.
action good history maximize performance racing together value work
We've got a good history of working with Action Performance (Elliott's racing team). Everyone has to work together to maximize the value for any kind of sponsorship.
major target trying
There's not one major electronics manufacturer who isn't trying to target this space.
car worry
I don't have to worry about the car qualifying or not.
amount corporate customers deal entities foster gives helps local nascar opportunity properties provides race town
Sponsoring a race helps us foster corporate alliances with other entities and it gives us a pretty significant amount of plugs during NASCAR week. It's a big deal for our local Sam's Town customers and it allows us to do something for them. It also provides us an opportunity to do something for customers from our other properties as well.