Dana Gardner Quotations | Page 2

Building this kind of personalized information in order to target customers is the real importance of directories, ... By having robust directories, companies can target specific individuals and offer the services those people want.

People need to be given a compelling reason to change from where they are now with Web browsers. In enterprise environment, for example, distributing browsers is costly and time-consuming, so you need a huge step up in functionality to go through the pain.

Enterprises are in a position to bargain for the rates and services they want and the customer service they demand.

This is going to be largely invisible to the end user.

Customers benefit because the information about their wants and needs can be supplied to a large number of product and service providers.

The amount of XML traffic will accelerate rapidly and it's incumbent that vendors like SAP build, buy or partner in order to satisfy the optimization needs for XML performance. SAP recognizes the value of SOA internally and in a sense they're eating their own dog food first before taking it out into the marketplace and that's case with many of the larger software vendors.