Dana White Quotations

When we first bought the company, there was the stigma attached to the UFC, ... At that time we were out trying to talk to venues. Venues weren't even interested in having the UFC there. MGM, Mandalay Bay, a few out in Atlantic City. We had to go in and get people interested in hosting UFC events.

When we first bought the company, the only thing we ended up buying was the name, ... This guy had stripped it down and sold everything away. The company was in a lot of trouble. Basically, they were on their last show.

Well, let's say the biggest surprise from the survey was how willing women were to give up significant things in their lives. Perhaps playing Augusta is more of a dream for women because it is a man's world there.

We're not for everyone, and we don't try to be. If you don't like fighting sports, great, this is America, that's your right. All we ask is that people understand what we are.

Don't be that guy that's laying in that hospital bed going, 'I wonder what would have happened if I tried it?' The worst thing that could happen is that it doesn't work.

Visiting Anderson Silva. He's doing AMAZING! Leg is healing fast and will be walking without crutches in 30 days.

A lot of times, kids go to college and take a major because they do what they think they're supposed to do. I told them I believe 90 percent of America gets up in the morning and drives to a job they hate. That could have happened to me in the hotel industry.

UFC 151 will be remembered as the event Jon Jones and Greg Jackson murdered.

Don't ever let anybody know you're injured.

Boxing is your father's sport.

My legacy to me is-when I drop dead and they're at my funeral - I want my three kids to get up and say, 'He's an awesome dad'.

Whatever it is that you're passionate about... try to figure out a way to make money at it and give it a shot.

I think you take whatever it is that you would do for free and you figure out the way to do it.

Alexander Gustafsson was never my friend

Greg Jackson is a sport killer

Whatever it is that you're passionate about, whatever it is that you absolutely love, and whatever it is that you would get up out of bed every day and do for free, you should try to figure out a way to make money at it and give it a shot.

I don’t care what colour you are, I don’t care what country you’re from. We’re all human beings, fighting’s in our DNA. We get it. And we like it.

Joe Lauzon is not seen as the top guy in his division, He's not the champion. Do you know how many people go f--- crazy when I saw Joe Lauzon is on the card? Because people love to watch him fight. Joe Lauzon has won more fighter bonuses than I think anybody. If you are that guy, the system works for you. But if you are not that guy, then boo f--- hoo, you don't matter.

The momentum continues to build which is really exciting for us. We were confident people would respond to the sport of mixed martial arts once they got to know the professional athletes who participate in it. Stay tuned, it's going to be a great season.

There were a lot of misconceptions about the sport and the athletes. This allows them to look in and see how hard they train, what type of athletes and people they are.

They were running from athletic commissions, ... Senator John McCain actually went after them. Instead of working with him, (Meyrowitz) ran from him. But if it wasn't for McCain it wouldn't be the sport that it is today.

In Spike TV, we have found a television partner that understands and embraces our sport that is on the verge of overtaking boxing as the #1 combat sport in America.

The marketing ended up coming back and biting them, ... They ended up having to sell everything away to keep the thing floating.