Basically, every movie has to come and bow at the altar of the Golden Globes.
This year it's very important because there are so many small movies chasing the last couple of (nomination) slots.
It's long, it's serious, and it's not a typical Spielberg film. It's more understated than we've come to expect from him, which I think will help it.
It has the taint -- no matter what the eventual (box office) numbers are -- of a loser, which is unfortunate but true.
The guilds have a lot of members who are also voting in the Academy Awards .