Ed Goren Quotations

We started at such a low base (for advertising) as we tried to convince Madison Avenue that this was a national sport that we've been playing catch-up,

When we began to consider the type of play-by-play announcer that we wanted to lead our BCS coverage, we knew we needed someone that would look at this as something more than a job, and for that, we didn't have to look very far. Thom's passion and enthusiasm for college football, combined with his big-game voice, made him the perfect choice. I am positive that college football fans from coast-to-coast will enjoy listening to him next January.

With the hurricane bearing down on Florida, he is taking care of his family. He might still be available. With hurricanes, you never know. It might totally miss Florida, and if that happens, he will be joining us when he can.

We have reasonable geographical distribution this time around. You're not looking at New York-New York or Giants-Angels. We're going to be fine.

Lou was looking forward to working the Series, but family comes first. He still might be available if the hurricane turns left or right.

Of course, there is a ceiling on how high the rating can go. I just can't see it from here.

No one has been as effective as quickly as Troy,

NFL coaches are the masters of coach-speak. In baseball, I think we get some solid information. I think it's an asset to get clarifications on in-game situations. I think it's very effective.

Get us to seven games and we have a shot.

From our perspective, we just want good games, but I think a lot of baseball fans are going to be looking forward not only to this weekend's series but also to these two teams meeting again in the ALCS.

having to be brilliant every 30 seconds but for no more than 20 seconds.

I think the concept is a wonderful concept. It'll be carried on television. Because of the nationalism involved, it could take on greater meaning in countries like Japan or the Dominican Republic or Venezuela than perhaps it would in the United States. But because of the nationalistic feeling, it could be a nice little launching pad because it is played in March. I think it's an interesting concept that should grow over the years. If you give it time, five or six or seven years from now, this could be a nice addition to the sports landscape and a big event.

I think at the outset there are a lot of games that would have to be broadcast so it's difficult to look at it at this point as a network play at that time of year. But I'd like to believe down the road once this tournament evolves that our interest will grow.

Our cable operation is very healthy, as is ESPN, ... The network operations are on a different model. You can make an argument there are only two healthy network sports operations.

Present me a team, and I'll give you a story line.

I think Game 1 of this World Series - if you go back three years or four years - will do better (ratings wise) than we did back then. I think (in terms of ratings) this World Series will hold up extremely well.

I think it will be an entertaining booth, ... A three-man booth has limitations. Most people prefer a two-man booth.

I think just to look at ratings compared to past years, there's a lot more to the story.

I wasn't sure I had the right game on, ... I was listening to a professional broadcaster. He was clear, concise and telling.

You just hope for volume. If we get a six- or seven-game World Series, this thing will build naturally,

Troy's remarkable vision, understanding of the game and penchant for hard work were evident since day one, ... He has already blossomed into an outstanding announcer and I'm looking forward to the work that he and Joe Buck produce with the added room that a two-man booth provides. I know they will form the absolute best NFL broadcast team in the business.

Troy sees everything the first time, ... He doesn't have to wait for the replay. That gives him a huge advantage.

The really nice thing is that there has been a steady growth in the ratings. In today's TV environment, that's really impressive.

We ring the cash register when (the manager) goes out and brings in somebody from the bullpen,

We knew it wasn't a matter of if it was going to rain, but when,

Thom's passion and enthusiasm for college football, combined with his big-game voice, made him the perfect choice. I am positive that college football fans from coast to coast will enjoy listening to him next January.

Translation: Volume equals a seven-game series. ''Get us to Game 7 and we'll be in the ballpark. The last two Octobers, Fox has been the No. 1 network and we did it on the back of baseball.

We'll have to compare the numbers from this year to ratings for the years prior to the Red Sox and Cardinals. I think this will be a memorable World Series with incredible ratings. I think the numbers will hold up extremely well and will be in the ballpark with last year.

You go in hoping it's a competitive game, but I think the numbers will hold up regardless,

Big-time sport on free over-the-air television is a wonderful product but, nevertheless, we're all facing the situation that the cost of the product is still an issue,

There's no question that we're facing in television the most competitive primetime season in recent memory, ... You have to look at how the World Series has held up versus a very strong primetime lineup across the board on any given night.

I've already suggested to Joe and Troy that I expect the booth to be even better this season,

Television can't bring people at home the communal aspect of being in a stadium, but also note that the stadium experience is relying more and more on the screens at either end of the field.

People who knew Troy outside the locker room knew he had very firm opinions on how the game should be played, ... I got to see that side of Troy.

People who don't like baseball say it's a slow game. It's only slow if the director sits on the center-field camera and waits for the next pitch to come. Our philosophy is to use close-up shots to enhance the action.

Al has brought an element to our postseason broadcast that's unique.

They're still forming a form of a flexible schedule. But we really do believe that it will not be damaging. It will be positive for all parties.

There might be times when we use split-screens (covering games simultaneously) and even times Am I really saying this? where we blow off a commercial.

It's not easy to have valid comments over the course of a three-hour broadcast. But Troy knows what happened before the replay comes up. He leads us. He has valid comments and is opinionated. He's making his mark week by week.

It's safe to say that Fox and NBC have not made money on the NASCAR deal. It would maybe even be safe to say that we lost money (Fox in 2002 wrote off $297 million on its NASCAR rights investment).

The numbers speak for themselves with the growth in NASCAR audience year after year,

It's not a case of who's in the booth increasing ratings, ... But unless you present your best face, you stand a chance of losing ratings. We feel it (the cost of a third member of the team) is a wash.

At this point, you root for volume. You start an LCS with a number in your head, and it's like playing blackjack. The big number is 21 (games).

the fans who have paid for the Sunday Ticket are really upset ... and so am I.

If you have a 30-0 game in the third quarter and you flex off that game and go to a more competitive game, you get calls complaining from both sides, ... It goes with the territory.

I suggest every Nielsen set stay on all the way through the end of theÊ post-game or you might miss a very special moment,

I suggest every Nielsen set stay on all the way through the end of the  post-game or you might miss a very special moment,

I don't recall anyone who has left the playing field to become an analyst who has made a better, faster transition.

You can't satisfy everyone all the time. We tried. And we didn't satisfy everyone.

You can only laugh. I've heard desperate living is never pretty. Madison Avenue cares about two things: ratings and demos.

All the calls that we've been able to track have come only from New York state, Providence and Boston,