Fernando Espuelas Quotations
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Built Quotes
We have a very strong brand, all over Latin America. We built our business in a vacuum. We had no competitors for two years. We were the only advertisers of the Internet in 18 markets for two years. So we have a very, very high-brand awareness. There is always work to be done, obviously, because this is a fast-moving business.
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Audience Quotes
Well the Street has our target date for breaking even at fourth quarter of 2002, and we think it might actually happen earlier. We have real momentum - both in our audience and in our monetization of that audience. So we can see the numbers moving in the right direction, very quickly.