Gideon Yagois a writer and former correspondent for MTV News and CBS News though he is most recognized for his contributions to MTV... (wikipedia)
On that day, our channel stopped and became an all-access news channel.
We're not unlike your average bag of potato chips, 20 percent to 30 percent air. What you're paying for is the packaging.
What that lead us to do is grow our news department.
People can sell you a lifestyle, a representation of who you want to be. People feel they are engaged simply by purchasing.