Heather Dougherty
Heather Dougherty
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The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.
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We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
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Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.
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Toys and video games were not as fortunate this year, with a lack of must-have toys to drive sales.
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Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.
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Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
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Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.
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It was a huge gadget Christmas this year and those products are perfect for comparison shopping online.
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It's a good time for online retailers to send some e-mail messaging to entice customers to both visit the site as well as potentially pull the trigger.
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It's a good marketing opportunity for retailers -- it's a good excuse to reach out.
against failed market themselves using
They failed to differentiate themselves in this market - going up against Smarterkids.com that is using customization,