Isaac Larian

Isaac Larian
Isaac Larianis the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world...
ProfessionEntrepreneur
Date of Birth28 March 1954
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Our philosophy is that we don't think of ourselves as just a toy company but as a consumer entertainment products company. It even says that on our business cards and that's the direction that we're heading in.
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Our goal is to grow both horizontally and vertically.
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We are extremely grateful for this opportunity. With the great Super Heroes and characters of Marvel combined with our product innovation and passion, we will create winning product across all these exciting categories.
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They see, they demand detail, design innovation. We have been able to provide that to them, and, as a result, they have rewarded us with their pocketbooks.
ourselves toy
We don't look at ourselves as a toy company. The toy market, to be frank, is just shrinking.
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This is a great opportunity for BRATZ fans, as we believe BRATZ MOBILE phones will appeal to girls' emerging sense of fashion and friendship. While our young consumers love staying in the loop with the latest gossip, the most important feature is that the BRATZ MOBILE phone works across the United States and it is an excellent and economical safety tool for parents.
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It is time for Barbie to retire. I mean, even Michael Jordan retired.