You see a real disparity out there. Some fund companies get it and some don't get it that the Web matters.
You need to re-establish a connection to the consumer. People need help wading through the confusion.
Fund companies are having trouble justifying building up Web sites. It's amazing how few fund companies advertise at portals, Morningstar and online business sites.
Everyone wants to make money on the Web, but nobody wants to spend the money to do it.
