Jay Chiat (October 25, 1931 – April 23, 2002) was an American advertising executive who started his career as a copywriter. (wikipedia)
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
If you really think about it, when watching television, you have product placement all the time.
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.
The team architecture means setting up an organization that helps people produce that great work in teams.
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.