Jay Cooper is an American visual effects supervisor. He was nominated for an Academy Award in the category Best Visual Effects for the film The Creator.[1][2][3][4] (wikipedia)
I think it's a major advance in digital movie distribution.
I don't know that the studios will see major income from this at first, as it takes about 90 minutes to download and it's unclear whether people currently have the ability to do that, but it's a good beginning.
People have to be educated to realize they're going to have to pay for music; otherwise there won't be music,
Higher ratings gives you the ability to set and charge higher rates, but I don't think that would change significantly as a result of this.
Going out to college campuses and lecturing them hasn't worked. I think we're going to have to start with grammar school.