If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
In advertising, sex sells. But only if you're selling sex.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Advertising is totally unnecessary. Unless you hope to make money.
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'