Jeff Bezos Quotations

We've never tested and we never will test prices based on customer demographics, ... What we did was a random price test, and even that was a mistake because it created uncertainty for customers rather than simplifying their lives.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

I definitely believe people should pay for copyrighted works. And the laws are sufficient: They already require you to pay for copyright work. There's no confusion. The problem is...it's a heck of a lot easier to steal MP3s than to buy them.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

If you're going to invest in an Internet stock, you must be a long-term investor.

I'm skeptical that the novel will be "re­invented." If you start thinking about a medical textbook or something, then, yes, I think that's ripe for reinvention. You can imagine animations of a beating heart. But I think the novel will thrive in its current form. That doesn't mean that there won't be new narrative inventions as well. But I don't think they'll displace the novel.

There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Ebooks had to happen.