For the Super Bowl period, we're looking at that sometime in December to make sure that we've got the product ordered, delivered and in our stores when we need it.
We don't want to do anything to cause any inconvenience for customers.
We offer it largely as a convenience for our customers. It hasn't been a big revenue generator, but we like having it available to the customers who have an interest in it.
Produce prices have been volatile over the last month. We've seen price fluctuations from week to week.
If a team from one of our markets makes it to the Super Bowl, the impact is even greater.
You will see your store being transformed as you shop. It's like 'Extreme Makeover' for grocery stores. It'll have a warmer look, more inviting and will make shopping easier.
It really stresses added convenience through store design, product arrangement and technologies.
