I think this is very exciting. We're trying, as a region, to be users of alternative energy and be the designers of new technologies for this. This falls right in line with what we see as the future of our region.
We are in the thick of things, ... but everyone else is recognizing the opportunity. If we stop moving, we risk falling behind.
As I look now, people are lined up or sitting down with tubes in their nose trying different scents. That usually gets a pretty big crowd. (The reception is) a great opportunity to get people to talk in a more relaxed atmosphere.
In a lot of cases the amount the company is raising is more than any one of the entities might offer.