We call it 'invasion' because it's not just a concert, it's something that goes on all day for everyone that goes. Stop by when you can, get some free swag, and get excited about the concert, hopefully.
It is geared completely to college students. The music is formulated for them. The lifestyle and news and all the segments around the music are geared toward what's important to a college student.
This band really speaks to college kids and the response for them is overwhelming. They were what we thought of as the future of rock music, and we wanted to get behind them and give them our seal of approval.
This band goes so well with the other two and we wanted to give them as much as a chance as possible.
Schools tell us if they want it or not and then we route it around to as many schools as we can. You pick us basically.
