Joe Eberhardt Quotations

Given increasingly tough competition in the U.S., we're forced to expand our international business.

I don't think it matters necessarily. What matters is the execution of our strategy (of pursuing) profitable growth.

From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).

Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.

Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.

Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.

Our model mix, which was rejuvenated in the past months, and expected higher unit sales in the future are set to increase profitability automatically.

We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment.

We have more inventory than we'd ideally like.

We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.

We're taking Jeep into a new direction to America's college campuses and urban areas, to people who may never have considered the Jeep brand.

We've reached a stage where everyone is following the same basic formula and all SUVs look pretty much the same.

We will not design a vehicle for old people specifically.

This Jeep is more than willing to do your dirty work.

The vehicles appeal to vastly different target audiences.

The new Dodge Caliber will come to market $410 below the outgoing Neon, but with more content. The base MSRP of the Dodge Caliber is $13,985 (including destination charge).

It's really not a message from us to them. It's listening to them to find out what they need.

The mid-sized SUV segment is probably not going to grow, but will become even more fragmented. To survive in the segment, automakers are going to have to make a real difference.

Chrysler Group believes it's only fair that we take the fight to our global competitors in markets where it makes sense for us. We are launching a major effort to take Dodge to international markets based upon Dodge's very American core values.