Jon Swallen Quotations

Nothing attracts audiences better than winning and American athletes tend to perform better in the Summer Games than the Winter Games.

The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad budgets. The growth is currently coming from outside the Top 100 marketers.

Among major TV sports, college basketball is unusual. Despite a regular season that stretches over three months and features at least one nationally telecast game almost every single day, a majority of the ad revenue is generated during the short post-season. By contrast, college and pro football, see most of their national TV ad money during the regular season.