Jorgen Vig Knudstorp Quotations
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Basically Quotes
What basically happens is that when a company becomes great, and I'm being a bit rude here, people think they're some kind of genius. So now we can move into all sorts of other businesses because the net bottom line is, it's because we're just geniuses. They become overconfident and expand too far.
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Animals Quotes
There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.
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Available Quotes
Children need to move to develop their brain; it's a natural urge. That's why boys will run after a ball and play soccer despite how many video games are available to them, and they can't help themselves from building with Lego bricks as well. They want to be creating something that's uniquely their own.
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Across Quotes
I don't like stuff that can only go into one set; I want stuff that can be applied across sets. It's a more real Lego building experience. And, of course, it's the same from a manufacturing point of view. I want elements that are universal; that gives me the best economics and best utilisation of the mould.