Keith Belling
Keith Belling
chili customers develop flavors four great half less potato ranch worked
We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips.
brand couple creating exciting fun innovative passions putting shares work
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.
bad great
We just wanted to do a chip that tasted great, but wasn't bad for you.
kids range
We have a broad range of snackers - moms, kids and healthy active people.
people
Once consumers try popchips, most people really like it and become fans.
chip convinced fried
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.
fried good love options rice
I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips.
baked fan fried knew
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.
I answer every single e-mail that comes in myself.
chips corner deli epiphany opportunity potato realized sandwich
There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.
came consumers corn decided figure needed quickly
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.
good hard news ton twice
You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think it's going to be. The good news is that it's probably twice as much fun when it's going well.
focused mercedes passengers wherever
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.
connecting
My focus has always been on connecting with consumers in a meaningful way.