Ken Cassar Quotations

What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,

We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

My guess is that Amazon has seen the writing on the wall, ... They think they'll get slammed next week when they release their quarterly report and they're trying to cut their losses by telling the Street they're taking measures to control costs.

I wouldn't say this will ruin things for 800.com, but it could have a very serious effect on customer acquisition,

We've found time and time again that sales taxes did not have a significant impact (on online sales decisions), ... Sales tax is a smaller issue for consumers.

Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.

Last year, nearly everyone was surprised at how much demand there was. This year, people realize how much demand and potential there is. We won't see as many people caught off guard.

Whether it's out of laziness or ignorance, consumers' starting point is very much search.

The online toy market is as competitive as they come, ... There are several well-capitalized players and they're all vying for online customers.

The online toy market is as competitive as they come. There are several well-capitalized players and they're all vying for online customers.

There are a lot of positive things happening in the search space that only lead me to believe people will use it more frequently.

Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives.

When you get this kind of selling off, the negativity points to the sector -e-commerce - falling out of favor,

While the numbers are fairly insignificant right now, ... they keep doubling year over year?Online sales will surpass catalog sales within 10 years.

What Sears is trying to do with appliances makes sense. It may not sell a lot of refrigerators for them, but it will help them qualify and educate their customers.

The top players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.

The top five players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.

These startups are really just a virtual shelf. You have to wonder about their value. They don't even have a customer base.

...As consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

This is the opposite of the recent Levi online situation. Levi was seen as cutting out its retail partners to get to their customers directly online,

It means you don't have to hand off each purchase and pray that some other guy is going to deliver it properly.

It's not necessarily a dot.com play, but seems like an effort to get into publishing,

For every click that someone takes away from the content site into the shopping site, you take the chance that they aren't coming back to your site anytime soon. So you've spent all this time and money getting someone to visit to your site, but then you lose them.

Consumers seem to increasingly see search as their starting point when they go online.

E-commerce last year, revenues totaled about $3 billion, ... We anticipate they'll total about $7 billion in 1998. And the forecast for 2002 is $41.1 billion.

It's clear that this event will shake up the search/portal space.

These two sites offer the same features and functionalities.

It's not clear-cut if it's really less costly.

Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

In my mind, the overriding story is that the sponsored links business is growing pretty nicely.

I don't think either of them knows if it's going to work out economically or not. The only way to know is to try.

I don't think they can do it. In order for Buy.com to make any money off of this, their order size has to be two units per order. There's no incentive in the offer to drive the order that high.

The growth of search and the role of search in usage of the Internet has been astounding. When you look at search penetration, it's near 80 percent. The number of searches each person generates, it's high. It would be intuitive to say the numbers can't get any bigger than they are, but they've continued nonetheless.

The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.

The market's up for grabs right now. But my money's on Reel.com.