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Leo Bogart Quotations

Leo Bogart

Sociologist
Leo Bogart was an American sociologist, media and marketing expert... (wikipedia)

Ideas Quotes

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Business Quotes

Advertisements may be evaluated scientifically; they cannot be created scientifically.
Fun Quotes

In my opinion, fun is what makes advertising successful.

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