Marc Berman Quotations

We've already seen what (Clark) looks like. The curiosity factor is gone.

Many people thought ABC hit rock-bottom last year. But I think it's going to hit rock-bottom this year. They've got too many holes in the schedule to fill.

Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.

I'm a professional TV watcher and even I find myself wondering what happened to this show or that show. Who can keep up with this stuff?

Ghost Whisperer. It's doing better than I thought it would be doing.

The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.

To lose about half the audience ? that?s big. That?s dangerous.

Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.

Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.

Advertisers believe that once you reach 50, you're over,

the most disappointing. Nobody expected 'Invasion' to hold the 'Lost' lead-in. But it's losing a good 30 (percent) to 40 percent of the lead-in. That's a lot.

It's a show about real-life young people competing in a musical competition, complete with comedy.

It's a two-network race between CBS and NBC,

It?s like a lead actor leaving a series.

It's more important to Fox what age the audience is than the quality of the show,

Each network has at least one new show that's doing well. That's a real positive. There's not a single network where everything bombed.

Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching? No. But these are incentives that can deepen the relationship between the viewer and the TV show.

They won't win any awards for 'War,' but as long as they're bringing in younger viewers, it's a success.

For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.

You watch it beginning in January, it stays on the air until May and they cram it down your throat from January to May, but then it disappears for seven months, so viewers don't get tired of it. It gives the viewers something to look forward to.