Mark DiMassimo Quotations

Would Clinton draw great guests? Absolutely. I think he could be very successful. But he would be trading gravitas for money.

Would Clinton draw great guests? Absolutely, ... I think he could be very successful. But he would be trading gravitas for money.

While it might sound humorous, it will be set up to truly test the character and abilities needed to survive and flourish in the advertising community.

There is no quick fix for Kmart, and that's a problem given their financial situation, ... They really have to go through the process to figure out who their customer is, or could be. They kind of just sat there and let everybody eat at their market from all sides. They have to find their new relevance. They may be dreaming of a mass market that doesn't exist for them anymore.

They basically focused on an icon for price, so your product has become either irrelevant or known as cheap, ... Now you're doing a campaign on cheapness while you have competitors who have cornered the market on cheapness.

In a very anxious time as this, people gravitate in droves to superhero-type stories. It's entertainment Prozac. People identify with characters that will overcome human weaknesses -- and they are going to want to take a piece of that home with them.

Good work is sophisticated. Great work is simple.