Mark Fields

Mark Fields
arrogant degree past
I think to one degree or another we have been arrogant in the past.
bad
It comes down to a lot of bad breaks,
linear path
Our path is not going to linear and smooth.
early linear path
Our path is not going to be linear or smooth. It's still early days.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
clearly intention profitable
But clearly it is my intention to make Jaguar a profitable business.
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
add focused ford innovation investment loss market near product rate share sights slow
With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.
decline far half means progress rate share slowing step toward year
So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
capable leaders-and-leadership proven
one of our most experienced, capable and proven leaders.
business company ford global marketing motor role thank wish work
Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company.
committed remain
We remain very committed to the low-cost facility.
behind message stronger
We have to get a stronger message behind that.