We have worked very hard on efficiency and productivity (so) we can put lower fares in the market place, give customers better value for money and make money,
This latest fuel surcharge rise is very regrettable but we have little choice to pass some of our extra costs on to our customers.
This decision is not a reflection on the professionalism and efforts of our staff in these areas. It is about ensuring that we respond to changes in the marketplace.
Customers will now be able to easily compare prices for themselves between British Airways and the airlines offering lower standards of service.
Our high street travel shop business is forecast to make ever increasing losses in the years ahead despite continued efforts to reduce costs and improve revenue. We are therefore also proposing to close all 17 shops by the end of August.
We operate in a very competitive market and are determined to be the first choice for air travelers, who want low prices, flexibility, and a superb flying experience.
We are still very aware that we are not providing the highest levels of service, which our customers expect and for that we fully apologise.
It costs almost 400 percent more than it did in December 2001 to fill up a plane.
BBH was chosen for the outstanding insight, creative ability and proven track record of delivering effective advertising it demonstrated throughout the pitch process.
This is not a short-term gimmick, but a long-term commitment.
