Martin Sorrell Quotations

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

F1 is exciting, its values are attractive and it could be an even better family sport.

One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!

Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.

Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.