McKeel Hagerty (born December 9, 1967) is an American entrepreneur, business personality and the CEO of Hagerty, an automotive lifestyle brand and specialty collectible insurance company headquartered in Traverse City, Michigan.[1][2] (wikipedia)
The buzz is that every one (of these concept cars) will bring $2 million to $3 million. I think that's an overstatement.
They're seen in the industry as dried-up pieces of wood filled with gasoline.
They're probably not driving it very easily. They're probably flogging it. That's what I'd want to do.
At that time the world was still not accustomed to buying insurance over the phone. People just didn't feel comfortable buying insurance out of a magazine from someone they don't know.
They weren't particularly well built, they didn't have a lot power. They really had very little going for them.