Merrie Spaethis an American political and public relations and communications consultant, and former film actress. Spaeth is the founder and President of Spaeth Communications and specializes in executive training and coaching... (wikipedia)
We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?
What I learned was the quality of continual reinvention.
Yale is practicing a most unusual media strategy. I'd call it Just say nothing.
The minute you make people laugh, you get them to listen.
Peter Sellers constantly reinvented himself.