Michael Gallelli
Michael Gallelli
consumers tried
We've always tried to give consumers what they want, not what we feel they need,
fashion happening markets relevant tapping
The whole idea of tapping into what's happening from a fashion sense in other markets will really become much more relevant going forward,
assign calls song
I can assign a different song to everyone who calls me. That's huge.
content couple domain fashion last reflect seen users
Fashion is not just the domain of clothing. What we've seen over the last couple of years is users downloading content to reflect their personality. It has become a big business.
consumers device mobile people telling text
And today's consumers are telling us they want a mobile device that allows them to talk, text and tell people what they're all about.
along became mobile services somewhere technology
The encapsulation was that somewhere along the line, technology and the application of technology around mobile services became cool,
area catch content dynamic harder last man natural others predict questions standing sure
These are pretty natural questions and issues. It's a very dynamic area with a lot of things that can change. Some of the things you can predict and others will catch us by surprise, but at the end of the day, the last man standing for sure will be the carrier and the big content companies. Which ones of the aggregators that will be standing will be harder to predict.
affection affinity customers develop level represent
Customers have started to develop an affinity for these devices, not only for the utility, but also because they represent a level of status, of personalization and of choice.
appeal bottom kinds line point strokes variety
The bottom line is that there's got to be different strokes for different folks. The point is to have enough variety so that you appeal to all different generations and all different kinds of people.