Michael Gerard Quotations

We've tried to raise the bar in our ability to analyze marketing investment and understand the attributes of leaders.

The marketing function in tech is undergoing significant fundamental change. All tech marketers need to improve their effectiveness and IDC research demonstrates that a number of leaders are emerging. IDC will identify and then analyze the marketing management practices of these leaders, with the objective of sharing their techniques with others in the industry.

The market function in technology is undergoing fundamental change.

Very few marketing organizations haven't at least thought about creating a dashboard or begun investments into it. Marketers might not have a dashboard today, but the reality that they need to be more accountable is here to stay.