Nikki Rocco
Nikki Rocco
built cost franchise great ground million moderate profitable studio
What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor.
needed telling
This wasn't about making a blockbuster. This was about telling a story that needed to be told.
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We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office.
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We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.
obviously openings overseas proud
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong.
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We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies.
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).
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which makes this picture for Universal and for Working Title a hugely profitable endeavor.
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The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
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We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
good less maybe news nice
It's nice to have some good news after all the bad. Maybe things will be a little less unpredictable this year.