If the business model didn't work, the URL won't travel.
If it's a good piece of entertainment, it's probably going to rise above that.
The marketplace is forcing a solution. What companies that deal in online security are discovering is that they need a robust solution. Some niche players may survive. But the industry needs a standard. The winner who establishes that standard will control half the market.
It's a risky proposition. I'll be interested to see if they can pull it off.
Intel Inside' is one of the great ones, one of the most brilliant marketing strategies in the last 10 years. Now they achieved awareness, it's over, and they need to move on.
