Phil Schiller Quotations

When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.

There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

Every company that made computers when we started the Mac, they're all gone.

Android is often given as a free replacement for a feature phone, and the experience isn't as good as an iPhone.

I'd prefer not to tell confidential information about future products.

It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.

It's really cool having the news in your pocket.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

The iPad is far and away the most successful product in its category.

There were so many things of value in the original Mac that it is still recognizable.

We try to find better solutions - our customers have given us a lot of trust.

I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us.

It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.

Sure, the labels and publishers get the rights for songs to be remade into a ringtone. So part of what we do is to work with those content owners to make sure that there are rights in place for every piece of content to be made into a ringtone.

There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.

There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?'

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

We have received very few calls from customers reporting this problem - we do not think this is a widespread issue. If customers are concerned about scratching we suggest they use one of the many iPod Nano cases to protect their iPod.

We use every fraction of a millimeter of space to get things in there. It's like a puzzle to fit all that stuff together. It has the tightest tolerances of anything we've ever made in the history of this company.

We think about making it so easy that a second-grader can use it, mom and dad at home can use it. The fun is in making your own movie, putting together your own content. It's such an emotional experience to see your kids and yourself and your friends in your own movie.

What you'll see on the shipping box, we've added a feature...that explains 'hey this one has an Intel Core Duo chip' so customers know what they are buying. It isn't any part of an Intel Inside program or anything like that. It is just part of the feature section on our box.

We look forward to moving forward under our new corporate identity. This gives us the opportunity to start our marketing off with a clean slate.

I think there are a lot of PCs that should be recycled.

We always like to have more customers and we haven't stopped working hard to gain more. We are very proud that, over the last three quarters, our business has been growing twice as fast as the rest of the industry.

We will not allow running Mac OS X on anything other than an Apple Mac.

We felt there were some people who wanted to switch to a Mac, but they needed some critical application that wasn't available on the Mac. Then there are others who feel they need the safety net of Windows.

We chose not to take part in the Intel Inside campaign.

I use a lot of the Web 2.0 apps that I've seen out there, and I think there is incredible work going on there.

People for the first time are getting an Apple product with the iPod and seeing how great it is and are thinking about checking out our computers too.

This is a real but minor issue involving a vendor quality problem in a small number of units. In fact, this issue has affected less than 1/10 of 1 per cent of the total iPod nano units that we've shipped. It is not a design issue.

If there are people who love our hardware but are forced to put up with a Windows world, then that's OK.

And I think we all have a story inside we want to tell and here's a chance to finally be able to do it.

What makes iPhone 5 so unique is how it feels in your hand. The materials… the remarkable precision. Never before have we built a product with this extraordinarily level of fit and finish.