It's been an unbelievable amount of traffic. It's a phenomenon of our culture, I think.
Valentine's Day is the second largest holiday for giving greeting cards after Christmas.
When it comes to love, people are more alike than they are different. It's really all about expressing the same message.
We thought it would be a different card in every city. It was just a surprising thing.
There's something about being able to touch it, hold it, display it, re-read it and tie it up with ribbon and save it.
We then checked Kansas City. Same card. We looked nationwide and found that same card was the favorite virtually everywhere.
Greeting cards have historically reflected the day and the times. As people are living longer and healthier lives, there's been a shift in attitude toward positive aging.
